eBay Motors: Between 2 Rides
REFRAMING BRANDED AUTOMOTIVE CONTENT THROUGH ENTERTAINMENT-FIRST STORYTELLING
OVERVIEW
eBay Motors partnered with creators and talent to develop a content series built around personality, conversation, and car culture — not traditional automotive advertising.
We approached the series more like entertainment than a campaign, creating content designed to feel native to social and genuinely worth watching.
THE OPPORTUNITY
Automotive audiences are deeply tuned to authenticity. Traditional branded content can often feel overly polished or disconnected from the communities it’s trying to reach.
Instead of leading with specs or transactional messaging, we focused on creating something people would voluntarily engage with and share.
Building for Car Culture, Not Campaign Culture
The series was designed for the way audiences actually consume content online — fast-paced, personality-driven, and visually immediate.
The cars weren’t just props — they were part of the storytelling. Each vehicle helped frame the personality, taste, and culture surrounding the people behind the wheel.
Designing the Visual Language
The visual system balanced cinematic framing with the pacing and energy of social content.
We leaned into:
textured automotive photography
bold editorial crops
motion-forward graphics
creator-focused compositions
high-contrast imagery designed to stop the scroll
Entertainment First. Branding Second.
We approached the brand presence the same way we approached the storytelling — integrated, recognizable, and grounded in the culture surrounding the cars themselves.
Rather than interrupting the content, the brand was built directly into the tone, pacing, and world of the series.
MY ROLE
I worked across the visual identity and campaign rollout, helping shape how the series lived across social and digital.
THE RESULTS
eBay Motors became the largest parts and accessories YouTube channel as a result of the Between 2 Rides branded content series
YOUTUBE SUBSCRIBERS
HOURS WATCHED
+1.2M
AVG. EPISODE WATCH TIME
5 Min.
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